At City Publications everything we do is predicated on building strong client relationships.
Card Packs, with this vehicle your business is put in the mailboxes of 150,000 of the area’s most affluent homeowners multiple times per year. You and one other business are our exclusive clients in your category.
We understand and so should you that “one size fits all” is an idea whose time has come and gone. As a preferred client of City Publications you benefit from an array of direct mail of lead generation tools completely flexible to your needs.
“First Reach” and “Personal Reach” direct response programs gets you quickly and directly in front of your ideal prospect. We use targeted demographics to reach the potential new customers you wish to connect with most every month. Here are just a few to consider.....
Neighborhood Radius Custom Demographics Customer Loyalty and Retention Programs
Customer Loyalty and Retention Programs
Connect with any highly targeted consumer audience specifically suited for your products and services. Imagine… depending upon your business, of course… the ability to directly reach everyone “who owns a swimming pool,” “who is an Interior Designer,” “who lives on a lake.” Our lists capability has limitless capabilities. But hopefully you get the idea!
Reach the most important customers to your business… your current or former ones. Via custom direct mail or e-marketing, we help you solidify and grow relationships with those who have bought from you in the past. Using your database and our ingenuity we help you increase and drive repeat business.
90% of Postcards received in the mail are read immediately.
89% of companies who try postcard packages continue to market with them.
Jay Conrad Levinson “Guerilla Marketing”
“...73% of people prefer direct mail for new product information and offers... We continue to find that mail is the most effective marketing tool businesses can use when communicating with their costumers."
Pitney Bowes Study, reported in BizReport June 2007
85% of people who sort the mail are primary decision makers on household spending.
“... study indicates more women are reading and responding to direct mail than e-mail, in increasing numbers.”
Vertis Communications, Consumer Focus Study 2007