City Publications Cincinnati Dayton brings you the Finest for your Home, Family & Lifestyle

Direct Mail

>> the vehicle that will "turn-key" your business

At City Publications everything we do is predicated on building strong client relationships.

Card Packs, with this vehicle your business is put in the mailboxes of 50,000 of the area’s most affluent homeowners multiple times per year without your competitors tagging along. You are our exclusive client in your category.

We understand and so should you that “one size fits all” is an idea whose time has come and gone. As a preferred client of City Publications you benefit from an array of direct mail of lead generation tools completely flexible to your needs.

“First Reach” and “Personal Reach” direct response programs gets you quickly and directly in front of your ideal prospect. We use targeted demographics to reach the potential new customers you wish to connect with most every month. Here are just a few to consider..... 

New Homeowners

Neighborhood Radius

Custom Demographics 

Customer Loyalty and Retention Programs

 

Connect with any highly targeted consumer audience specifically suited for your products and services. Imagine… depending upon your business, of course… the ability to directly reach everyone “who owns a swimming pool,” “who is an Interior Designer,” “who lives on a lake.” Our lists capability has limitless capabilities. But hopefully you get the idea!

Reach the most important customers to your business… your current or former ones. Via custom direct mail or e-marketing, we help you solidify and grow relationships with those who have bought from you in the past. Using your database and our ingenuity we help you increase and drive repeat business.

 

Direct Mail Bar Graph

Direct Mail Surpasses All Other Forms of Advertising How Do Response Rates Stack Up?

90% of Postcards received in the mail are read immediately.
USPS

89% of companies who try postcard packages continue to market with them.
Jay Conrad Levinson “Guerilla Marketing”

“...73% of people prefer direct mail for new product information and offers... We continue to find that mail is the most effective marketing tool businesses can use when communicating with their costumers."
Pitney Bowes Study, reported in BizReport June 2007

85% of people who sort the mail are primary decision makers on household spending.
USPS

“... study indicates more women are reading and responding to direct mail than e-mail, in increasing numbers.”
Vertis Communications, Consumer Focus Study 2007

 

 

The Polo Grille
“As a small, independent restaurant, we are always looking for new marketing ideas to stay ahead of our chain competition. A part of our plan included participating in City Publication’s May Mailer, with a double offer for lunch and dinner. The response to the offer has been tremendous. We are seeing a significant increase in dinner and lunch sales during the week, with many of the guests first time diners in our restaurant. As an additional service, the leads generated through the website inquiries have allowed us to increase our email database as well as our circles in the social networking sites. Additionally, the professionalism and personal touch Ron and Leslie Newcomb bring to the experience has been a refreshing change from the way most advertisers handle their clients. They are personally vested in ensuring our satisfaction and success with their program. Their assistance every step of the way has been invaluable. We plan to continue with this program as a core piece of our outside marketing and know that our success and satisfaction will continue to be enhanced by the professional attitudes and skills of Ron and Leslie Newcomb. ”
- The Polo Grille