City Publications understands the strengths and weaknesses of each data source to yield higher response rates by gathering and collecting data from multiple sources including:
Benefits to CLIENTS:
Multi-sourced data - greater coverage, higher retention
Better Quality data due to multi-validation and unique sourcing
Economies of scale – individually, this process is extremely cost prohibitive
Every data provider has gaps in their data – geographic and demographic. The ONLY way to fill those gaps to ensure the best coverage is by using multiple data sets. It is difficult, expensive, but it works.
This is the City Publications advantage: using numerous data sources to gain millions of records our competitors simply do not have access to!
Our advertisers reach the most affluent homeowners with the highest probability to purchase home, health and personal life style improvements in targeted market areas through the utilization of these high-tech data mining processes.