>> How we manage mailing lists & mine the data to achieve greater results

City Publications understands the strengths and weaknesses of each data source to yield higher response rates by gathering and collecting data from multiple sources including:

• Credit Bureaus
• Major Mailing List Compilers
• County/State Property Tax Records
• Real Estate Deeds

City Publications manages its own in-house mailing database utilizing Various Frequent Updates Including…

• DSF2
• Deliverability Score
• National Change of Address (NCOA)
• Delivery Type
• Deceased Suppression
• Locatable Address Conversion System (LACS)
• Home Value
• DMA Mail Preference Service

Benefits to CLIENTS:
Multi-sourced data - greater coverage, higher retention
Better Quality data due to multi-validation and unique sourcing
Economies of scale – individually, this process is extremely cost prohibitive

Every data provider has gaps in their data – geographic and demographic. The ONLY way to fill those gaps to ensure the best coverage is by using multiple data sets. It is difficult, expensive, but it works.

This is the City Publications advantage: using numerous data sources to gain millions of records our competitors simply do not have access to!

The Most Comprehensive Consumer Database Criteria for Our Affluent Homeowner List:

• Geographic Location
• Household Income, Age, Gender
• Home Value and Ownership
• Mail Order Consumers and Buyers
• Marital Status, Presence of Children
• Internet and Computer Users
• Credit Card and Credit Lending
• Auto, Boat, Vacation, Leisure & Travel purchases
• New Movers, New Home Developments, Single Family Dwellings

Our advertisers reach the most affluent homeowners with the highest probability to purchase home, health and personal life style improvements in targeted market areas through the utilization of these high-tech data mining processes.