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Direct Mail

>> the vehicle that will "turn-key" your business

At City Publications everything we do is predicated on building strong client relationships.

Card Packs, with this vehicle your business is put in the mailboxes of 50,000 of the area’s most affluent homeowners multiple times per year without your competitors tagging along. You are our exclusive client in your category.

We understand and so should you that “one size fits all” is an idea whose time has come and gone. As a preferred client of City Publications you benefit from an array of direct mail of lead generation tools completely flexible to your needs.

“First Reach” and “Personal Reach” direct response programs gets you quickly and directly in front of your ideal prospect. We use targeted demographics to reach the potential new customers you wish to connect with most every month. Here are just a few to consider..... 

New Homeowners

Neighborhood Radius

Custom Demographics 

Customer Loyalty and Retention Programs

 

Connect with any highly targeted consumer audience specifically suited for your products and services. Imagine… depending upon your business, of course… the ability to directly reach everyone “who owns a swimming pool,” “who is an Interior Designer,” “who lives on a lake.” Our lists capability has limitless capabilities. But hopefully you get the idea!

Reach the most important customers to your business… your current or former ones. Via custom direct mail or e-marketing, we help you solidify and grow relationships with those who have bought from you in the past. Using your database and our ingenuity we help you increase and drive repeat business.

 

Direct Mail Bar Graph

Direct Mail Surpasses All Other Forms of Advertising How Do Response Rates Stack Up?

90% of Postcards received in the mail are read immediately.
USPS

89% of companies who try postcard packages continue to market with them.
Jay Conrad Levinson “Guerilla Marketing”

“...73% of people prefer direct mail for new product information and offers... We continue to find that mail is the most effective marketing tool businesses can use when communicating with their costumers."
Pitney Bowes Study, reported in BizReport June 2007

85% of people who sort the mail are primary decision makers on household spending.
USPS

“... study indicates more women are reading and responding to direct mail than e-mail, in increasing numbers.”
Vertis Communications, Consumer Focus Study 2007

 

 

Pardo Hearth Designs
“i would like to take a minute to thank you for all the business City Publications has helped to generate for our company! The card deck is a wonderful marketing tool that has worked very well for us. We deal with discerning clientèle and the City Publications card has been more effective than I could have imagined. Within a week of the deck being mailed, we are receiving a minimum of 20 qualified leads. I have not had this kind of response with any other advertising. The card also offers me the opportunity to represent my business in a classy and professional format; and the ability to change my call to action on a frequent basis. I plan on making City Publications a staple of my annual marketing plan.”
- Pardo Hearth Designs