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E-mail Marketing

>> get the exposure your business deserves

The Internet has a number of tools to offer to the marketer.

  • A company can use the Internet as a way of building and maintaining a customer relationship.
  • Leads can be generated by attracting potential customers to sign-up for short periods of time, before signing up for the long-term.
  • The Internet could be used for advertising e.g. Google Adwords.
  • Finally, the web can be used as a way of collecting direct responses.

Advantages of E-Marketing:

  • Reduction in costs through automation and use of electronic media
  • Faster response to both marketers and the end user
  • Increased ability to measure and collect data
  • Opens the possibility to a market of one through personalization
  • Increased interactivity

E-Mail Append Benefits:

  • Personalized communication with you customers
  • No printing or postage cost
  • Increase retention and cross sell up sell opportunities
  • Drive customers to your website while they are engaging online
  • Timely notification of sales, specials or events
  • Increase direct marketing ROI with multi channel campaigns
  • E-Data Hygiene embeded

City Publications offers:

  • E-Newsletter Blasts
  • Individual E-mail Blasts
Pardo Hearth Designs
“i would like to take a minute to thank you for all the business City Publications has helped to generate for our company! The card deck is a wonderful marketing tool that has worked very well for us. We deal with discerning clientèle and the City Publications card has been more effective than I could have imagined. Within a week of the deck being mailed, we are receiving a minimum of 20 qualified leads. I have not had this kind of response with any other advertising. The card also offers me the opportunity to represent my business in a classy and professional format; and the ability to change my call to action on a frequent basis. I plan on making City Publications a staple of my annual marketing plan.”
- Pardo Hearth Designs