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The Internet has a number of tools to offer to the marketer.
A company can use the Internet as a way of building and maintaining a customer relationship.
Leads can be generated by attracting potential customers to sign-up for short periods of time, before signing up for the long-term.
The Internet could be used for advertising e.g. Google Adwords.
Finally, the web can be used as a way of collecting direct responses.
Advantages of E-Marketing:
Reduction in costs through automation and use of electronic media
Faster response to both marketers and the end user
Increased ability to measure and collect data
Opens the possibility to a market of one through personalization
Increased interactivity
E-Mail Append Benefits:
Personalized communication with you customers
No printing or postage cost
Increase retention and cross sell up sell opportunities
Drive customers to your website while they are engaging online
Timely notification of sales, specials or events
Increase direct marketing ROI with multi channel campaigns
E-Data Hygiene embeded
City Publications offers:
E-Newsletter Blasts
Individual E-mail Blasts
“i would like to take a minute to thank you for all the business City Publications has helped to generate for our company! The card deck is a wonderful marketing tool that has worked very well for us. We deal with discerning clientèle and the City Publications card has been more effective than I could have imagined. Within a week of the deck being mailed, we are receiving a minimum of 20 qualified leads. I have not had this kind of response with any other advertising. The card also offers me the opportunity to represent my business in a classy and professional format; and the ability to change my call to action on a frequent basis. I plan on making City Publications a staple of my annual marketing plan.”