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Advertising Info

Lead Generation

Lead Generation

We know that “one size fits all” is an idea whose time has come and gone. As a preferred client of City Publications you benefit from an array of direct mail and lead generation tools completely flexible to your needs.
     

Direct Mail

Reach the right clientele for your business with a targeted direct response program. In today’s market you have to be Relevant, Engaging and Impactful. No one understands these elements better and how to bring these factors into successful harmony then City Publications.

Direct Mail
     

E-mail Marketing

E-mail Marketing

Email marketing has the highest ROI of any online marketing tactic according to the Direct Marketing Association. A combination of savvy marketing skills and technology know-how can result in a successful email campaign that can transform your business into a prime contender.
     

Specialty Programs

City Publications offers timely and consistent direct response programs
designed to produce the best results for our clients. These initiatives include access to our specialty programs for selected targeted market campaigns reaching... New Homeowners, Radius Neighborhoods, Custom Demographics, Customer Loyalty and Retention Programs, Trade Professionals and more.

First Reach - Nearest Neighbor - Personal Reach
Solar Film
“I would like to thank you for the fine service provided to our account by City Publications. But more importantly, I am happy to let you know we are also very pleased with the response and business the card has generated for our company. We are tracking sales leads very closely and I typically get 40-50 leads each mailing. Most of these convert to new business! The advertisement more than pays for itself each mailing. I am always amazed at how long customers keep the offer. Quite often, the shelf life of our past card exceeds our promotional offer period. This not a problem! I personally think success is based on a couple of points: • Quality suppliers; • High quality postcards; • Good mailing lists; • Limited number of cards in the deck. Please continue with your client scrutiny, I know it works!”
- Solar Film