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“I would like to thank you for the fine service provided to our account by City Publications. But more importantly, I am happy to let you know we are also very pleased with the response and business the card has generated for our company. We are tracking sales leads very closely and I typically get 40-50 leads each mailing. Most of these convert to new business! The advertisement more than pays for itself each mailing. I am always amazed at how long customers keep the offer. Quite often, the shelf life of our past card exceeds our promotional offer period. This not a problem! I personally think success is based on a couple of points: • Quality suppliers; • High quality postcards; • Good mailing lists; • Limited number of cards in the deck. Please continue with your client scrutiny, I know it works!”