AI and Machine Learning: Transforming Direct Mail Targeting Effectiveness
Machine learning tools are now outperforming traditional models in predicting mail campaign ROI.
Why This Trend Matters
For home service businesses, visibility and trust drive action. Direct mail offers tangible, high-impact moments that digital often can't replicate.
Practical Applications
You can use this trend to your advantage by incorporating direct mail into your marketing mix. Think: neighborhood targeting, new mover campaigns, high-income ZIPs, and seasonal mailers.
Combining With Digital for Amplified Results
The strongest strategies today combine direct mail with digital. Retarget website visitors with postcards. Reinforce social ads with a brochure drop. Link mail to digital via QR codes and custom URLs.
Work With City Publications Atlanta
We help small and mid-sized businesses in Atlanta use direct mail to drive qualified leads and stay top of mind. From audience targeting to campaign design and tracking, we deliver end-to-end solutions.
Source Citations
arXiv ML for Marketing Targeting, 2024
