The Science of Memory: Why Your Customers Remember Mail Better
Studies show that direct mail activates stronger emotional responses and longer-term memory compared to digital ads.
Why This Trend Matters
For home service businesses, visibility and trust drive action. Direct mail offers tangible, high-impact moments that digital often can't replicate.
Practical Applications
You can use this trend to your advantage by incorporating direct mail into your marketing mix. Think: neighborhood targeting, new mover campaigns, high-income ZIPs, and seasonal mailers.
Combining With Digital for Amplified Results
The strongest strategies today combine direct mail with digital. Retarget website visitors with postcards. Reinforce social ads with a brochure drop. Link mail to digital via QR codes and custom URLs.
Work With City Publications Atlanta
We help small and mid-sized businesses in Atlanta use direct mail to drive qualified leads and stay top of mind. From audience targeting to campaign design and tracking, we deliver end-to-end solutions.
Source Citations
USPS + Temple University Neuromarketing Study
