What is Addressable Geofencing?
City Publications Boston’s Addressable Geofencing brings its Direct Mail Clients a powerful, efficient, and accurate new way to target specific households and businesses with digital advertising.
Addressable Geofencing can be used both as a stand-alone tactic and to improve the results of our direct mail campaigns by creating multiple impressions both before and after your direct mail piece arrives.
Once the addresses for our current direct mail campaign are uploaded to the platform, those street addresses are automatically converted into geofences that conform to the plat lines of each address. Then devices that are viewed within those plat lines are targeted with mobile, video and/or OTT/CTV ads.