Direct Mail Co-Op Card Packs
The City Publications Co-Op Card Pack is not only the most popular program but also the biggest lead generator for our clients. These mailers are targeted to high-income, upscale, actively-spending homeowners who are known responders to direct mail. All our card packs are highly targeted, beautifully packaged and personally addressed; and they distinctively feature products & services our consumers spend the most on.
Who Receives the Co-Op Card Pack?
Each card pack mailing list is meticulously developed to identify the top 50,000 high-income, upscale, active spending consumers in the greater Grand Rapids area.
We start by identifying the top 150,000 highest valued homes and then funnel them through a series of weighted filters (more than 20) including household income, net worth, residential square footage, lot size, year built, age of head of household and many others.
We won’t share the recipe to our secret sauce with you, but be assured that our direct mail Co-Op Card Pack recipients are the most upscale active consumers in the greater Grand Rapids area, and they are looking for good companies from which to purchase needed products and services.