Solo Mail Programs

Direct Mail Postcards - City Publications

What is Solo Mail?

Solo mail is a stand-alone direct mail postcard that showcases your business and is delivered to highly targeted lists as an individual piece of mail. This is the traditional direct mail postcard that people are very familiar with and arrives in everyone’s mailbox.

 

Solo Direct Mail Postcards

Marketing with solo direct mail postcards gives you maximum control over your branding, messaging and its targeted list capabilities gives you maximum control over who sees it.

Unlike other forms of advertising, when a prospect is looking at your solo mailer, they are focused on your message, and your message only, as your information is presented as a stand-alone piece. Our solo direct mail postcards ensure your products and services are presented exactly the way you intend, every time.

This level of pinpoint focus is unique in today’s noisy advertising environment, where a person can be exposed to as many as 3,000 advertisements in a single day.

Here at City Publications Raleigh-Durham, we’ve seen prosperous companies built on leads primarily generated from solo mail campaigns. 

 

 

The Benefits of Solo Mail

Focus
You are the only business featured on both sides of your full-color mail postcard, and your message can be targeted exactly at the person holding the postcard. Ask us about our variable data option to personalize your message further.

 

Precision targeting 
Like our shared mail program, we have access to create custom lists based on location, demographics, and specific interests. Learn more about our custom targeting to reach your ideal customer.

 

All-inclusive pricing
Our solo mail programs have one price which includes design, printing, postage, and delivery. No bait and switch. No surprises!

     

Read at a glance
A well-designed solo mail piece can be easily understood by the recipient in just a few seconds.

 

Versatility
Solo mail pieces can be designed in many different sizes and looks. You have the freedom to showcase as many (or few) images, products, and services as you need in a single mailing.

   

 

Breaking Down Our
Solo Mail Postcard Programs

 

 

Enhanced Solo Mail

This affordable program is designed to help you reach every home and every address, every time, in no time at an excellent price. This is one of our most popular solo postcard programs because:

Affordable. Our program prices compete, head-to-head, with the USPS Every Door Direct Mail (EDDM) program but delivers more value.

Looks great. Our postcards are offered in full-color, double-sided printing for both 6x9 and 6x10.5 sizes on high-quality paper with UV coating.

Fast turnaround. It generally takes only 10 business days, from the time your artwork is approved, for your postcard to arrive in homes.

Highly targeted. Unlike EDDM, we offer many targeting options that are generally only used for custom mailers.

The homeowner name appears on mailer. At City Publications Raleigh-Durham, we can print the homeowner’s name on your postcard which is proven to enhance response rate, unlike EDDM which only offers a generic term for addressees.

Variable data. On top of adding the addressee’s name to the address, we offer additional personalization on the front of the postcard which has proven to dramatically raise the response rate.

We do all the work for you. After getting our input and guidance on a few key decisions at the beginning of the process, we handle all of the following aspects of the direct mail development process for you.

All-inclusive pricing. Our solo mail programs are presented with one price which includes design, printing, postage, and delivery. No bait and switch, no surprises!

 

The Power Card

This is the most affordable solo mail program we offer, and one of the most popular among our clients. This all-inclusive program prices each individual solo postcard mailer at less than ½ the cost of a first-class stamp.

Clients who take advantage of our Co-Op Card Packs look to supplement their mailer frequency between card pack mailings by adding Power Cards to their direct mail campaigns. They use The Power Card program for things like:  

  • Grand Openings
  • New customer acquisition
  • Lead generation
  • Staying in touch with established customers
  • New product introduction

Affordable. The all-in, per-unit cost of these solo postcards is less than ½ the cost of a first-class stamp…a truly amazing price!

Effective size. These full-color, double-sided postcards are a respectable 5” x 8.375” and are printed on an industry-standard paper with UV coating.

Demographic data is available. We provide all the key data points you need to determine the best recipients for your solo direct mail postcards.

Homeowner Name Appears on Mailer. The addressee’s name is printed directly on the postcard which is proven to enhance response rates.

We offer a variable data option. The front of our solo mailer postcards can be further personalized which can dramatically raise response rates.

We do all the work for you. After getting our input and guidance on a few key decisions at the beginning of the process, we handle all of the following aspects of the direct mail development process for you.

Our pricing is all-inclusive. Our solo mail programs are presented with one price for design, printing, postage, and delivery. No bait and switch, no surprises!

 

NOTE: There is a 15,000-piece minimum and a 5-6 week turn between the time the art is approved and the solo postcard mailer is received in homes for the Power Card program. But, you can save a lot of money if you can plan ahead a little bit, as many of our customers do!

 

 

Custom Solo Mail

Custom Solo Mail is an ideal choice for business owners who value pinpoint targeting that provides maximum ad focus, implementation flexibility, and precision messaging to their ideal customers and prospects.

When you want a high degree of control over the entire mailing process, targeted solo direct mail offers clear advantages such as:

Maximum flexibility. You choose everything from the type of mailing piece, ad design, copy, mailing list development, mailing frequency, and reach.

A deep dive into demographic data. A direct mail campaign is only as good as the quality of its mailing list. Our data source is world renowned, covers 99.9% of US households, processes billions of data records annually, and is continuously updated. At City Publications Raleigh-Durham, we have a direct portal to our data source which allows us to develop premium lists immediately to make quicker decisions and faster sales.

Time sensitivity. Targeted custom solo mailing allows you to reach your target demographics with timely messaging within a specific date range allowing you to get your message out on a strategic timeline.

Increased measurability. With targeted direct mail, you know exactly when your advertisement will hit mailboxes. Strict delivery times allow you to analyze redemption information and measure your campaign’s effectiveness. You can run separate solo mailers with differing offers, copy, design, and target audiences to identify the most effective way to market your products or services.

Variable data option. We offer an extensive variable data option that allows you to include the recipients’ name on each mailer and change your messaging based on different demographic segments.

Print2Digital Program. Using this cutting-edge program, we employ a precise, address-level, geo-targeting solution that supports your direct mail campaign by providing digital impressions to your targeted mailing list both before and after your solo direct mail piece arrives.

We guide you through every step of the process. From beginning to end, your City Publications representative will guide you through every key decision necessary to create an optimal direct mail campaign, then execute those decisions on your behalf.

All-Inclusive pricing. Our targeted custom solo mail campaigns are presented with one price which includes design, printing, postage, and delivery. No bait and switch. No surprises!

 

From beginning to end, your City Publications representative will guide you through every key decision necessary to create an effective solo direct mail campaign.

Find the best fit

At City Publications we offer a wide range of direct mail options to take any business to the next level. Use our program comparison chart to find the best program to optimize your marketing strategy. 

 

Get Started With Solo Direct Mail For Your Business

Contact Your Local Direct Mail Expert to Learn More

Tom Doane 919-414-8217

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