Custom Solo Mail is an ideal choice for business owners who value pinpoint targeting that provides maximum ad focus, implementation flexibility, and precision messaging to their ideal customers and prospects.
When you want a high degree of control over the entire mailing process, targeted solo direct mail offers clear advantages such as:
Maximum flexibility. You choose everything from the type of mailing piece, ad design, copy, mailing list development, mailing frequency, and reach.
A deep dive into demographic data. A direct mail campaign is only as good as the quality of its mailing list. Our data source is world-renowned, covers 99.9% of US households, processes billions of data records annually, and is continuously updated. At City Publications Charlotte, we have a direct portal to our data source which allows us to develop premium lists immediately to make quicker decisions and faster sales.
Time sensitivity. Targeted custom solo mailing allows you to reach your target demographics with timely messaging within a specific date range allowing you to get your message out on a strategic timeline.
Increased measurability. With targeted direct mail, you know exactly when your advertisement will hit mailboxes. Strict delivery times allow you to analyze redemption information and measure your campaign’s effectiveness. You can run separate solo mailers with differing offers, copy, design, and target audiences to identify the most effective way to market your products or services.
Variable data option. We offer an extensive variable data option that allows you to include the recipients’ name on each mailer and change your messaging based on different demographic segments.
Print2Digital Program. Using this cutting-edge program, we employ a precise, address-level, geo-targeting solution that supports your direct mail campaign by providing digital impressions to your targeted mailing list both before and after your solo direct mail piece arrives.
We guide you through every step of the process. From beginning to end, your City Publications representative will guide you through every key decision necessary to create an optimal direct mail campaign, then execute those decisions on your behalf.
All-Inclusive pricing. Our targeted custom solo mail campaigns are presented with one price which includes design, printing, postage, and delivery. No bait and switch. No surprises!